By Tom Guarriello – From UX Magazine

“Experience” is the new “black.” Very hip, very now. It’s impossible to read any publication even remotely concerned with commerce and not find some reference to “user” or “customer” experience. As a psychologist who’s spent over 30 years focusing on human experience, this newfound attention is fascinating. After all, for most of the 19th and 20th centuries, what mattered most about people were things that could be measured. And no matter what else you think about human experience, it can only be described, never measured.

Let me explain with a little history.

We humans have always been interested in one another’s stories. Our prehistoric ancestors drew pictures on cave walls to tell others stories about what had happened that day; sort of the first blogs.

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