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1. HOME 6. PSYCHOLOGY
2. EDUCATION 8. ONLINE ACTIVITIES
3. METHODS 8. CONCLUSION
4. ASSOCIATIONS 9. DATA SETS
5. PREFERENCES 10. CREDITS
 
Conclusion

This project started out with a goal to examine people’s associations with colors, where their color preferences are, and how these associations and preferences differ among age, gender and culture. After the survey was built and the responses gathered, a realization set in that my goal wouldn’t fully be satisfied. It was necessary to avoid the topic of cultural differences and similarities altogether. Although I was only left with gender and age, these two topics alone seemed to produce more questions than I could answer during this short 10 week quarter.

Although I feel that my research was satisfactory, I hoped to go into more detail with each topic. There are many opportunities for future research if someone were so inclined. Culture differences among participants would deliver some very interesting results. Color associations vary greatly depending on the culture. This can be taken a step further where the differences and similarities between groups of people who live in different geographical locations, but share a similar culture. For example, how do people in Alaska differ from people in Florida? How do people in Spain differ from people in Rio? One method could even use zip codes and examine differences among people in the United States and Canada. The one task that needs to take place before more research can begin is the collection of more data. With the aforementioned time constraint, my ability to collect a large sum of data was hindered. Another idea for possible future research could be the correlations between color and sound. In the research work I did I found large similarities between the feelings people have and the feelings they have around sounds and music. This might explain the popularity of music videos. I hope you enjoyed this project. If you come across any grammatical or spelling errors, or you see a reference that doesn’t seem correct, please contact me.

Thank you for visiting.

Joe Hallock

 

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